About Us - The Companies of James
Italian fashion is one of the petals of the great flower known as Made in Italy.
Quality raw materials, flair, innovation, modernity that marries the classic, attention to detail, sartorial precision at every stage of manufacture are just some of the characteristics that allow this sector to evolve and grow exponentially even in the darkest and most gloomy historical and economic times.
In this climate full of novelty and excellence, is the activity of the international company The Companies of James based in Milan, the fashion capital along with New York, Paris and London, which has well understood the need and importance of the promotion and marketing of Made in Italy haute couture garments.
The Companies of James is the fruit of years of study and training in the field that have led to the acquisition of the technical skills needed to foster the growth of fashion brands.
In no way does authoritativeness derive from omnipotence or a massive dose of presumption; on the contrary, The Companies of James is a group of professionals who collaborate on the success of a marketing and promotional campaign. Each member of the group brings to the project their technical expertise, know-how, cultural background, CV and personal skills to create a winning and successful mix.
At the basis of every targeted and studied operation, from the creation of the logo to the marketing of products, there is the human being.
In fact, the moment before the practical and operational part involves a meeting between the owner of the high fashion brand and the team of the Italian company based in Milan. This is indispensable to listen to the customer's requests and needs, to analyse the real and actual situation, and to propose, with the help of empathy, mutual respect and synergy, winning and suitable strategies.
Each project is different from the previous and the next. It is unique, just like every human being and every brand.
Professionalism is also having the humility to understand that each project is unique, and therefore deserving of commitment, passion and love to create ad hoc marketing strategies that, while travelling online, must strike, attract and conquer the human being and future customer.
For this reason, the work cannot and must not be static, always the same, immobile, but must evolve with lucid foresight, in order to anticipate the demands and needs of the customer.
"Fitting in and blending in with others is a failure: not standing out in the crowd is tantamount to being invisible." Seth Godin
Professionalism, creativity, innovation, eco-sustainability, quality in the choice of raw materials, customer relations and care for high fashion brands are the hallmarks of this new Italian reality.
When speaking of haute couture, it is wrong to think of clothes and accessories in the narrow sense.
The business sector in question is like a jigsaw puzzle: each piece is valuable and important in building the right image.
Every brand operating in the haute couture sector has to worry and pay attention, not only to the quality of the garments, but also to details such as hangers, garment covers, customised shopping bags, ribbons, labels, the company website, blog and social profiles.
It is very often said that 'In life it is important to have character and to have one's own identity'; this quote also applies to entrepreneurial activities in the fashion world.
For example, one might mistakenly think that hangers are not important.
The pressurism of this belief is detrimental and dangerous to the very image of the fashion house.
The window of a boutique attracts the customer, inside there is an air of refinement and elegance.
Unfortunately, however, there is one detail that does not escape the attentive eye of the potential buyer.
The coat hanger is not of quality. It is cold, impersonal, without a soul.
Result? The beautifully crafted dress was belittled.
Coat hangers are the calling card of a brand that wants to clearly show that it pays attention to even the smallest details.
The hangers made by The Companies of James are the result of the encounter between Italian flair and creativity, expertise and professionalism, research and innovation, in order to guarantee a strictly Made in Italy product.
Coat hangers are indispensable for an elegant, tidy, precise wardrobe that is as simple as it is sophisticated.
The passage of time can irreparably ruin Made in Italy garments; to avoid this unpleasant situation, simply use garment covers.
The Companies of James, a leading company in the haute couture industry, makes the garment covers in different materials and all customisable.
I Garment covers made of 100% cotton material represent excellence and the ultimate in softness and breathability.
If, on the other hand, one is looking for a material that is practical, light and durable, the choice will fall on garment covers made of Nonwoven Fabric.
There is also the option of choosing garment covers made of polyester. This is an elastic material that is resistant to wear and tear, weather and is not afraid of moisture or heat.
The Companies of James is an environmentally conscious company, which is why it operates under the banner of sustainability.
Eco-leather covers are the result of experience and expertise and also demonstrate a deep respect for the environment and a professionalism that creates and realises innovative and environmentally friendly products.
Every haute couture brand that relies on The Companies of James will have a rich catalogue of products from which to choose accessories to enhance their production. (...)
Clothing labels are small to medium-sized tags sewn on the back of shirt collars, on the side seams of garments, on sleeves or on pockets.
Very often, the customer who intends to buy an item of clothing or an accessory reads the label carefully to make sure that the size is correct, to check the origin of the product and, in some cases, to find out the washing advice right away.
The Companies of James has well understood that marketing and communication nowadays are the driving force behind any business, especially for fashion houses.
And it is for this reason that it proposes clothing tags, indispensable tools for affirming and reinforcing the brand image, customisable and with a refined and unique design, produced with innovative and avant-garde techniques and with respect for the environment.
The fashion industry not only has to do with the production of clothes, but also encompasses those small details that contribute to the greatness of a brand. (...)
As far as the fashion industry is concerned, The Companies of James offers a wide range of ribbons to meet demands and requirements, both aesthetically and functionally. Customised cotton and flexo ribbons are available that are indispensable for wrapping gifts and closing shopping bags with style, class and elegance.
As is well known, the online presence of companies makes it possible, provided they have an e-commerce site, to reach customers geographically distant from the country where production takes place.
Online purchasing transactions are very simple. The potential customer looks at the photo, reads the descriptions, chooses the product, proceeds to purchase and receives what he has ordered at home.
It would be unpleasant for a customer to receive the purchased product inside an anonymous carton and sealed with ordinary adhesive tape without identity.
The solution is custom-made and instantly recognisable packaging tapes.
The saying 'Clothes don't make the man' is outdated and this is also, and especially, true for companies operating in the haute couture sector that have to take care of their brand identity and image if they want to stand out, get noticed, grow and retain customers and acquire new ones.
The tapes are produced using state-of-the-art machinery and with organic, 100% recyclable and environmentally friendly yarns.
Is it important to personalise shopping bags?
Building a strong brand identity means gently entering people's everyday lives, on tiptoe but steadily and incisively.
The decision to put the company logo on the shopper is very useful because it promotes circulation among an indefinite number of potential customers at an unimaginable speed. (...)
Big ones. Small. Medium. Rectangular. With handles. White. Coloured.
There is no packaging that can satisfy all demands, as each brand has its own identity. The Companies of James has grasped this detail and offers tailor-made solutions.
Professionalism and competence do not accept compromises and generalisations.
The future of your fashion house depends on the choices you make today.
In a fast-paced world, communication is immediate, advertising is online, the potential buyer is autonomous, therefore, able to independently search for answers and information, high-fashion brands cannot grope in the dark of anonymity if they want to make themselves known.
