For us, creating a logo is a journey that starts with pen and paper and then evolves into a digital project. It is a design process in which we strive to capture the essence and identity of each company. Every line, every shape, every visual choice is designed to make the logo easily recognisable, but not obvious.
When working on a logo, we are not just aiming for an aesthetic result: we need to understand who the target audience is and what values the company wants to convey. The logo must tell a story, it must express competence, identity and a clear vision of the brand.
Furthermore, a logo must be versatile: it must work on any medium, from a business card to a large advertising banner. During the design process, we always think about its applicability on different surfaces and formats to ensure that the logo remains effective in every context.